Below are some email copy examples that I have seen be successful in each step of the Agoge Sequence. You can use this for inspiration for your first Agoge Sequence or for A/B testing new ideas into an existing one.
If you are unfamiliar with The Agoge Sequence, check out The Agoge Sequence article and The Agoge Sequence Webinar.
First Email
Subject: hey {{first_name}}
Hi {{first_name}},
I saw on LinkedIn that [SDR inserts observation that couldn’t be written by robot]. I would love to help you insert what your company does
Insert templated 2-3 sentence description of value prop. (describe clearly in shortest amount of space possible)
We need to meet!
I have time {{weekdays_from_now 1}} or {{weekdays_from_now 2}} pretty much all day. When works for you?
Thanks in advance,
{{sender.first_name}}
OR (if you have completed the situation hierarchy from the initial email machine webinar)
Subject: connect?
Hi {{first_name}},
I saw on your LinkedIn that {{! ENTER RELEVANT DETAIL FROM LI PROFILE OR NEWS ARTICLE THAT SHOWS YOU DID RESEARCH.
Hierarchy of importance:
1. Are they a new hire?
2. Are they familiar with us?
3. Are competitors using us?
4. Are they hiring Sales reps?
5. Are they using a competitor?
6. Responsibilities on LinkedIn
7. Achievements and articles on LinkedIn about career }}
We give sales leaders like you the power to help your team engage smarter.
<Insert templated 2-3 sentence description of value prop. (describe clearly in shortest amount of space possible, keep this template the same by default for all SDRs)>
Do you have some time for a call tomorrow or {{weekdays_from_now 2}?
Best,
{{sender.first_name}}
Step 4: Reply Email:
Any thoughts?
Step 6: Reply Email:
Hi {{first_name}},
Making sure my last note reached your inbox. I know things can get lost and I wanted to get back on your radar.
When can I get a few minutes on your calendar to talk?
Thanks,
{{sender.first_name}}
Step 10: New Email
Subject: did you get my voicemail?
<expected benefit> is usually extremely interesting to <prospect’s position>s like you.
Quoted customer name at account name said, “quote here.”
{{first_name}}, I’m willing to bet your team would get similar results. Let’s find out.
How does your calendar look {{weekdays_from_now 2}} or {{weekdays_from_now 3}} for a chat?
{{sender.first_name}}
OR
Hey {{first_name}},
I noticed your experience in sales management roles and given our customers in your space you will find this relevant.
Outreach is a sales engagement platform that streamlines workflow so your team is more efficient, effective and productive.
<put some customer quote that builds on the previous statement>
{{first_name}}, I’m willing to bet your team would get similar results. Let’s find out. How does your calendar look {{weekdays_from_now 1}} or {{weekdays_from_now 2}} for a chat?
Best,
{{sender.first_name}}
Step 12: Reply Email
Hey {{first_name}},
I want to be absolutely sure I have the right contact. If I missed the mark here, I apologize.
If you’ve been busy, but are the appropriate person, could we put a few minutes on the calendar to discuss Outreach in the near future?
If not, I’d appreciate your passing me along.
Thanks in advance,
{{sender.first_name}}
Step 14: Reply Email
Hi {{first_name}},
Making sure my last note reached your inbox. I know things can get lost and I wanted to get back on your radar.
When can I get a few minutes on your calendar to talk?
Thanks,
{{sender.first_name}}
Step 16: Hail Mary Email
Some ideas:
Subject: is {{work_phone}} the best number for you?
Hey {{first_name}},
I'm pretty new here and I'm trying to figure out why I haven't been able to get a hold of you. {{account.name}} was identified as a company that would get an extremely high ROI from Outreach and I'm trying to find out where I went wrong.
We're both in sales here and I'm sure you've been in a similar situation where you've done everything possible and still can get the attention of a high-priority prospect.
For my own growth as a salesperson, would you be so kind as to just tell me why you have not responded?
Thanks for any help
{{sender.first_name}}
32% open 3.7% Reply
OR
Subject: :(
{{first_name}}
I don't want to be rude but I have been reaching out for weeks and this is starting to feel like a one-way conversation.
I've researched you and your company, I've called you 6 times, I've left messages, InMails...everything in my power. I KNOW Outreach can be a game changer for {{account.name}}.
Even if you don't have time for a demo, can we at least chat so you can see why I'm being so persistent?
{{sender.first_name}}
43% open 4.9% Reply
OR
Subject: Not a good time?
(Cookie monster GIF)
7.7% open 0% Reply
OR
Subject: should I go kick rocks?
{{first_name}},
I’ve been reaching out to you for quite some time and have yet to hear back. I’m sure you’re either:
1. inundated with projects
2. out of town on travel
3. stuck under a giant boulder
If it’s # 3, let me know so I can send help! To recap, these are the issues we solve:
1. missing revenue goals
2. failure to follow up on leads effectively
3. disparity in rep production
If any of these resonate with you, we should connect! When would be most ideal for your schedule?
Best,
{{sender.first_name}}
31% open 4.9% Reply
Happy Hunting!
