5 Learnings From Crossing 50K Business Followers
TLDR: Learnings from crossing 50,000 followers
1) I have been very lucky
Being at the right place at the right time helped... a lot. My following wouldn't be nearly the size it is right now without my experience as an SDR/SDR Leader at the company that made the SEP everyone uses.
Don't get me wrong, I work hard and think I do good work. But a lot of my popularity has been possible because of my unique background at Outreach.
2) Being really niche and growing a large following aren't mutually exclusive
I've noticed that my most popular content pieces are about the smallest things: Selling Pizzas for SDR Onboarding, The Agoge Sequence, Making a 30/60/90 Plan for SDR Teams.
Because of my background at Outreach, it is relatively easy for me to create popular content for: Outbound SDR Management for account-based SaaS companies that use a Sales Engagement Platform (SEP).
Even though that is a tiny fraction of sales overall, it is a huge number of people if you add them up worldwide.
Just make something that some people will love. It's pretty hard to go too niche imho.
3) Pretty much all that matters for building a loyal following is: “Do people implement what you share in real life, and do they see positive results afterward?”
There is a MASSIVE difference between the credibility you gain from someone listening to you and passively agreeing vs. someone actually implementing your content and see positive real world results.
Easily 1000x difference.
If you can do that, it creates enthusiastic fans who then tell others about their first hand experience seeing results from your content. And that makes a big difference over time.
So if you make content: (1) Make sure it actually works (2) Do everything you can to reduce friction between learning and implementation.
4) Content can scale the productivity of human labor like software
The way content can scale value provided is really incredible when you think about it.
If you do an hour-long class and have 1,000 people hop on, you cover a lot of ground really fast.
It would take a full-time worker 25 weeks of back-to-back meetings to have that same amount of face time with individuals.
If you can do scalable work consistently, you can multiply the value you provide in an unprecedented way.
5) You really love the people who support you
You may wonder if a person who gets hundreds of likes even notices individual support. They probably do! I certainly do. It seems like a small thing, but if you create content you know that those are the people who make what you do possible.
If you have supported me in any way in my content creation, thank you so, so much!