My work:
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Candid thought:
SDRs have a pretty good idea of which subject lines work because data in Sales Engagement Platforms make it obvious. They are also usually willing to be more candid than institutions about sharing good ideas that sound like bad ideas since there is little downside to sharing them publicly.
Last week I asked SDRs what their top performing subject lines were and put them below for you to look through. You certainly won’t want to use all of them, but I always find it interesting to see what is working best for other companies. The responses are in no particular order and I kept capitalization the same as their response.
Here is the unfiltered list:
Hi from your “<company>” partner
Since we last spoke
Open to a call?
<prospect colleague’s name> sent me your way
<prospects name>, can you help me with <xyz>?
Meeting Next Week?
Got some time for a crazy salesperson?
<prospect name> is there a better way to connect?
Chat next week?
Meet on <date option #1> or <date option #2>?
Your 2021 rep - intro
Quick Question for <prospect name>
Quick Question about <company name>
Idea for you
SaaS security?
Helping <company name>
Re: <prospect first name>, <pain they may be having>
Missed you over the phone
Can We Connect?
Time To Talk?
<prospect first name> - Looking to help
Rolling the Dice With this Cold Email
<target meeting date> <prospect’s initials> <sender’s company name>
Question about your blog that was forwarded to me
Evaluating chat?
Using <insert competitor>?
<their company> <> <your company? | ex. Microsoft <> Pied Piper
<prospect first name> + idea for <problem you solve>
<prospect first name>, quick video with idea
Let’s reconnect
Any interest
growth
Hi <prospect first name>
<prospect first name> - you know that feeling at <business name> when…
<prospect name>, permission to close your file?
<prospect name>, found you through LinkedIn
<prospect first name>, sometimes an idea is all it takes
Free karma for forwarding this to a colleague who would benefit from it 😉