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I’m excited to see Actively AI’s breakout success and recent $22.5MM fundraise, but not at all surprised.
I’ve had the privilege of partnering with them since before they first started building their GTM Superintelligence product. Anshul Gupta and Mihir Garimella are both AI researchers from Stanford so they are both extremely bright and I’m inspired by how intense and gritty both of the founders are. Importantly, I really respect how focused they have been on the end user from the very beginning.
Actively AI has been a huge supporter of the SDR Leader community for a long time. They are Platinum sponsors of Pipeline Conference and signed up to sit down with hundreds of leaders at our SDRLeader.com dinners across the country last year. And every leader I speak to who uses them loves them!
Getting traction with the SDR Leader is hard. SDR Leaders are evaluated on their ability to generate net new pipeline in the short term and that’s it. There is very little BS tolerance, so it’s very hard to get traction sales development without proving your ability to do that. It’s no wonder their traction in this space is raising eyebrows.
I’m particularly excited about the area they chose to innovate in. As a consultant I worked with a lot of companies on their pipeline generation efforts and I would frequently find that most (literally more than 50%) of an outbound SDR team’s time was spent on prospects that could never become a real opportunity. It’s crazy! And it’s hard to overstate just how damaging that is. Bad opportunities that are dead from the start are worse than doing nothing since it wastes so much time downstream.
Misallocation of time, energy, resources to the wrong prospects plagues almost every GTM team and small improvements on this front lead to fast, potent productivity increases.
Anshul and Mihir had a vision to use AI to build a GTM Superintelligence that would give a brand new rep, on their first day, better instincts for who/what to prioritize and when than a seasoned rep could ever have. And it’s been fun to watch this come to life!
There are just limitations to human intelligence, especially in a role with so much turnover. I’ve thought this was one of the biggest GTM opportunities in AI for a long time and I’m so glad there are smart people innovating in this space!
Check out their announcement post here.
Huge congratulations to Actively AI!
Sam Nelson