TLDR: A short post about this
Webinar: 7 Things SDRs Overestimate Webinar
Slide Deck: 7 Things SDRs Overestimate Slide Deck
Agenda:
The upside of extreme personalization
The literal truth of what a prospect is saying
How much your boss and colleagues remember hearing you mess up
How much your prospects are keeping track of you
The importance of likability
How much a decision maker is willing to spill their guts out on a cold call
The downside of failure at your job